— Buyer representation

Why use a buyer’s agent for new construction in Central Florida

Builders’ sales offices are friendly. They’re also working for the builder. Here’s what changes when I’m representing you before your first tour — from the first-visit rule through the 11-month warranty walk.

The short version

Yes — use a buyer's agent for new construction in Central Florida. Builder sales reps owe fiduciary duty to the builder, not you (Florida Statute 475.278). Most builders enforce a first-visit rule, so registering your buyer's agent before your first model home visit is non-negotiable. Builders budget buyer-agent commissions into marketing costs, so it doesn't increase your purchase price — and a buyer's agent negotiates incentives, reviews the 40-80 page builder contract, coordinates independent inspections, and runs the 11-month warranty walk before the builder's coverage expires.

The process

Ten steps, plain English

This is what working with me on a new-construction purchase looks like, end to end. Where the builder’s sales office leaves a gap, I’ve called it out in line.

  1. 01

    Talk to me before you set foot on a builder lot

    Builder sales reps log every walk-in. At most Central Florida builders, if you visit unrepresented and then try to bring me in, you lose me as your agent for that community for that purchase. The first visit decides representation, not the contract. So the move is simple: text me which community you're curious about, and I'll register you correctly before we tour.

    Worth knowingIf you've already toured a community alone, message me anyway. Some builders have grace windows. None of them have grace months.
  2. 02

    Builder & community shortlist tailored to you, not their marketing budget

    I work across every active builder in Central Florida and Tampa Bay — Lennar, Meritage, David Weekley, Mattamy, Pulte, Dream Finders, Toll Brothers, KB, D.R. Horton, Ashton Woods, Taylor Morrison, and more. That means I can tell you which builder actually fits your budget, location, and lifestyle — not the ones running the loudest ads or paying the most for billboards on I-4.

  3. 03

    Tours together — I read the model home for what it’s hiding

    Models are staged with $40-80K in upgrades. The cabinets aren't standard. The flooring isn't standard. The light fixtures definitely aren't standard. I'll walk you through what's base, what's nice-to-have, and what's a builder margin trap dressed up as a design choice — so the home you eventually sign for is the home you think you're buying.

  4. 04

    Lot & floor plan selection

    Lot premiums on the same community can swing $30-60K. Orientation changes whether your master bedroom bakes in the afternoon sun. Drainage decides whether your back yard becomes a retention pond after Tropical Storm So-and-So. And what's planned behind your lot in five years — another phase, a retention pond, a school, an industrial parcel — is on the developer's master plan and usually not in the sales office pitch. We'll go through it before you put down earnest money.

    Worth knowingWatch for: "Premium lot" with a 30-foot setback to a major arterial road. The premium is real for some buyers and a tax for others.
  5. 05

    Incentive & pricing negotiation

    Builders rarely move on base price, but they routinely move on design-center credits, closing-cost coverage, preferred-lender concessions, and rate buy-downs. A typical Central Florida new-construction deal in 2026 has $15-40K of negotiable incentive stack — if someone's asking on your behalf. Builder reps don't negotiate against themselves. That's the job.

  6. 06

    Contract review (this is the big one)

    Florida builder contracts run 40-80 pages, written by builder attorneys, optimized for the builder. I flag the clauses that catch unrepresented buyers: delivery-date language that's soft enough to mean “sometime next year,” force-majeure scope that's been expanded to include normal supply-chain hiccups, escalation clauses that pass through every lumber spike, deposit forfeiture conditions, change-order traps, warranty carve-outs, and the jury-trial waiver hidden in the arbitration section. We negotiate amendments where we can.

    Worth knowingWorth reading on its own: my deep dive on the 7 clauses that bite buyers — /blog/florida-builder-contract-clauses-to-watch
  7. 07

    Design center: where most buyers lose money

    The design center is fun. It's also where the builder's margin gets made. The on-staff design consultant works on commission. I sit in with you and we triage: upgrades that recoup at resale (hard-surface countertops, structural changes, the four-foot garage extension), upgrades that don't (paint colors, light fixtures, the $8,000 backsplash). The goal isn't to be cheap — it's to spend on the things that hold value.

  8. 08

    Independent inspections at frame, pre-drywall, and final

    Builder QC inspects to code. A third-party inspector inspects to what you'd want fixed if it were your own house. They're different jobs. I coordinate both — at frame (before drywall covers the bones), pre-drywall (mechanical/electrical/plumbing visible), and final walk. Builders that won't allow third-party inspections are telling you something. Most do allow them; we just have to ask.

  9. 09

    Walkthrough, punch list, closing

    I'm at the final walkthrough. Every cosmetic item, every functional issue, every “we'll fix that after closing” promise gets documented in writing before the keys change hands. Anything that doesn't make the punch list pre-closing turns into a warranty-claim battle for the next twelve months. We document.

  10. 10

    11-month warranty inspection

    Most builder one-year warranties expire at month twelve. The smart move is a thorough inspection at month eleven — settling cracks, HVAC tune issues, paint touch-ups, slab anomalies, anything that's developed in the first year. Whatever's covered gets fixed on the builder's dime before the warranty period ends. I calendar this for every new-construction buyer I represent.

— Frequently asked

The questions new-construction buyers ask

Straight answers on the seven topics that come up before every Central Florida new-construction tour. For anything else, reach out and I’ll walk you through it.

Do I pay more for a buyer’s agent at a new-construction builder?

No. Builders budget buyer-agent commissions into their marketing costs. If you use a buyer's agent, the commission comes out of that marketing budget. If you don't, the savings go to the builder's bottom line — not to you. Your purchase price is the same either way at virtually every Central Florida builder.

Can I switch agents after my first visit if I didn’t bring one?

At most builders, no. The builder's procuring-cause rules typically lock in the listing-side commission to the on-site sales rep once you register as an unrepresented buyer, even if you bring in a buyer's agent later. There are exceptions — some builders have grace windows, some allow representation switches before contract — but they're builder-specific and time-sensitive. Reach out before your first tour, not after.

The builder rep offered to “represent me as a buyer’s specialist.” Is that real?

The on-site sales rep works for the builder. Their fiduciary duty under Florida law (FS 475.278) runs to the seller (the builder), not to you. “Buyer's specialist” is a marketing title, not a legal one. They can be friendly, helpful, and informative — and still owe their loyalty to the entity paying them. A real buyer's agent owes that loyalty to you.

How early should I bring you in?

Before you visit any builder community for the first time. Even a casual drive-by tour where you fill out a registration card can establish procuring cause. The cleanest path is: text me which builder or community you're curious about, I register you correctly, and then we tour together.

Do you work with all the builders in Central Florida or only some?

Every active builder in Central Florida and Tampa Bay. I represent buyers at Lennar, Meritage, David Weekley, Mattamy, Pulte, Dream Finders, Toll Brothers, KB, D.R. Horton, Ashton Woods, Taylor Morrison, and the regional builders too. There's no exclusivity arrangement that would limit which builder we look at — your shortlist is driven by your budget, location, and lifestyle, not by who pays me.

Will the builder give me a discount if I don’t bring an agent?

Almost never. The commission budget is allocated regardless of whether you bring representation. If you ask for the commission as a price discount, the answer is usually “the price is the price” — and the difference stays with the builder. Where you actually find negotiation room is on incentives (design credits, closing costs, rate buy-downs, lender concessions), and that takes someone advocating on your side.

What about resale value if I buy through the sales office alone?

The home itself is identical. What changes is the contract you sign, the upgrades you commit to, and the warranty issues you do (or don't) document at closing. Buyers who go through the sales office unrepresented tend to over-spend on resale-neutral upgrades at design center, sign contract terms they later regret, and miss the 11-month warranty window. The home value is the home value; the cost path to ownership is where representation pays for itself.

“The buyers who win at new construction in Central Florida are the ones who bring representation to the first model home tour. The buyers who lose money are the ones who don’t.”

— Ben Laube

Touring a builder community soon?

The cleanest path is: text me which builder or community you’re curious about, I register you correctly, and we tour together. Takes 5 minutes and protects every negotiation move that comes after.